TRUE ARTISTS DESIGN
Smart Public Relations Services by La CoffeeMelodie Suite
Bring out your product to the public's eyes. Taking it one step beyond others by being proactive, and apply the pressure at the right place!
True Artists Design---Keeping the Focus on You---
One of the most essential components of a performer's package is to have a strong PR. Unfortunately, this is commonly overlooked by very busy and hard-working performing artists and musicians.
Smart PR&Advertising Consultant
Here we offer PR consultation for performers and musicians
as well as advertising consultation
for other products, services or businesses.
With our team's experiences both as professional singers and as a former CEO of a sales & marketing company where the heart of the business was advertising, you can rest assure that we will take care of putting the spotlight on you and putting you in the public eye so that you can just focus on your artistry.
True Artists Video Art Design
Design and Create
Not just a video, but Video Art
You have the talent
You have the package to offer
All you need is to find the right tools which will best represent you
True Artists Graphic&Printing Design
Printing Design - Flyer, brochure, invitation, postcard
Trademark yourself - Logo, business card, letter head
Personal Keepsake - Photo album slide show music video, photo scanning-restoration-reproduction
If you want an audience the responsibility for finding it is squarely on you. Until you reach a certain level of notoriety you shouldn't expect your excellence alone to draw people. There are, for example, great shower singers in the world, but no one knows of them: and that's all they'll ever do.
On the one hand I suppose some really don't care- at a certain level people do things solely for themselves. Great art and artistry, though, should be shared, and most everyone in one way or another does seek some external validation of his work.
So what is an artist to do?
How does he show potential audiences that he is worthy of their attention?
Who's the "better" violinist, Jascha Heifetz or Joshua Bell? Who's the "better" singer, Luciano Pavarotti or Franco Corelli?
Who's the "better" artist, Pablo Picasso or Vincent van Gogh? Who is the "greater" composer, Mozart or Bach? The questions are almost nonsensical, for while there are certain objectives that each of these strives toward, what makes each of these an "artist" is his individuality- his uniqueness- as well as the sensibilities of the audience. It's a very interesting discussion to compare their different qualities, but pretty much pointless to say that one is "better" than another.
In the business world, though, all that matters is the "bottom line." Athletes, too, are evaluated objectively: a .300 batting average is better than .260, a birdie is better than a bogey, and if you score fifteen touchdowns in a season it's better than scoring only four. Of course, an athlete's worth is predicated on more than just statistics, but they nevertheless play a large part.
You want a doctor who saves a large percentage of his patients, an airline pilot who's never had a crash, a bank that pays more interest on your savings. These are all measurable facts and subject to inevitable, and often justifiable, comparisons.
Now, I suppose we can often come to a general consensus that a given artist is good or bad too, but even then it is difficult to explain exactly why. They certainly don't use the tool of objective comparison in highlighting their strengths. A singer doesn't say, "I crack a smaller percentage of my high Cs than 90% of all working tenors," and a cellist doesn't say "My tone is 55% fuller than 98% of all working cellists today." Even if these statistics were somehow available and accurate it probably wouldn't even matter: we don't value our art and artists this way. Artists are really at the mercy of the subjectivity of their own endeavors.
What this means is that, as an artist, you can't rely on your ability alone to carry you out to the world: you have to advertise yourself in as many positive ways as possible.
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