We find ourselves in a new age: an age of instant media, an age of quick gratification, an age of economic turmoil. One
must react so much more quickly to change than he had in the past. The old ways of doing things, so well-suited to the
times in which they were developed, no longer serve the functions for which they were intended. Email, social networking
websites, instant messaging: these are the tip of the iceberg.
Not only that, but programs and jobs are being lost everywhere one looks. The time in which we find ourselves is marked by
a fiscal conservatism- if not downright panic - in which traditional opportunities are being lost to those who rely upon
them. This shedding of what is viewed by many as superfluous is to many others the loss of their lifeblood.
Evolution's sole dictate i:: "those who most successfully adapt to change are those who survive." If you are still playing
the game in the old way, if you are are still looking in the old places for opportunity- well, you haven't yet adapted,
and you're being lapped by those who have. There are so many who are learning not only how to use the World Wide Web to
their advantage, but are actually re-making it to suit themselves. Personal websites and social networking, just to name
two examples, are powerful tools.
Another aspect one should not ignore is that the Internet enables individuals to band together and pool their resources
for their common good. Twenty years ago a single singer was just that. Now, however, he and hundreds more can come
together to form a group, and voilą: an instant consortium of musicians is formed that wields considerable influence, and
draws considerable attention, simply by virtue of its size.
Each of us needs to take stock, critically, of where he stands today in the marketplace. This means evaluating not only
one's own talents and abilities, but also the overall environment and what it demands.
The world is changing, and it's up to each of us to decide how much we want to cling to the old, comfortable ways of the
past and how much we want to move forward.
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